How do they do that?

What’s occupying my mind at the moment? Well, not all of my mind, I’ve got plenty other things to think about, but photographically? John Lewis, in a pair of words.

John Lewis have a spring campaign by Adam & Eve featuring some luscious retro styled photos – looks like a bit of cross processing with some ace colour shift. But how did they do it; how much is achieved in-camera and how much post processing? I suspect it’s part and part….

The quest to re-engineer their look continues…


About pursuedbyangrybees

It's mostly about the running...
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